CLIENT
ERGO Hestia
FORMAT
Printed publication 300x300 mm
CREDITS
Concept, text & design:
Hanna Piotrowska
Substantive support:
Magdalena Pasaman (ERGO Hestia)
Translation: Charles Baeng
AWARDS
"Visitor's Vote" 1st prize in Information is Beautiful Awards
Merit Award in HOW International Design Awards
Semifinalist of Adobe Design Achievement Awards
Merit Award in Polish Graphic Design Awards
Bronze Prize in KTR (Klub Twórców Reklamy)
Nomination in Project of the Year
1st prize in AGAPE: The Best Corporate Designs Competition
Awarded in See&Say portfolio review
The cover of the report: silver hot stamping on black paper; red flyleaf.
BRIEF
The annual report of the ERGO Hestia Group is published every year in the same format. Each year the artistic direction is entrusted to one of the winners of the Hestia Artistic Journey competition. In 2016, Hanna Piotrowska was responsible for the concept and design of this unique publication.
The solution she proposed involved a range of data visualizations, depicting diverse phenomena and processes within the company. The title "Network" determines the subject matter of the infographics and, at the same time, the structure of the publication. Its construction resembles hypertext – the first visualization presents topics to which links can be found on subsequent pages.
ABOUT
Each of the visualizations is a result of multistage processing of data, mainly through spreadsheets, network and image analysis software, coding and finally graphic design. At the same time each of them is an independent picture which can function without informative context.
The goal was to visualize and materialize abstract numbers and phenomena, giving a tangible shape to them. All visualizations have their source in large quantities of statistical data.
As such, the Report evolved into a complex project, in the framework of which Hanna was responsible for every part of its creation: the concept, interviews, research, analysis and processing of data, publication design, creating infographics, copyright and typesetting of two language versions.
CASE STUDIES
You can find more details in our case studies:
...or read a digital version of the report here.
EXHIBITIONS
The books were displayed at the Museum of Modern Art in Warsaw, along with lightboxes presenting three visualizations from the Report.
Photo by Piotr Litwic. Courtesy of Hestia Artistic Journey Foundation
